I don’t know what in the hell soda companies are doing these days with all the crazy weird flavors. They are so preoccupied with whether or not they could, that they didn’t stop to think if they should.
MTN DEW recently announced that they will be releasing a pickled-flavored soda!? First of all, I’m not a pickle fan, so this does not appeal to me at all! That just sounds gross, but, maybe pickle lovers will like it? They also announced a s’more flavor, and I love s’mores, but that sounds more gross than pickle!
Here’s the official announcement from MTN DEW chief marketer, Pat O’Toole:
“MTN DEW Outpost honors DEW fans’ bold approach to flavor and outdoor adventure. The mountain projects we’ve funded, along with the variety of activities we’re offering fans, back our commitment to helping nature lovers access more of the great outdoors. In addition to mountain activities we’re hosting, this is the first time we’re offering fans the opportunity to try never-released flavors at the MTN DEW Outpost Flavor Adventure. Fans can sample six new flavors and vote for their favorite, helping MTN DEW decide whether any of these flavors will be released in the future.”
In addition to the pickle flavor, which is described as a “sour sweet complement to Southern BBQ,” DEW is also testing flavors for apple cinnamon, s’mores, elderberry, huckleberry, and summer “pop” flavors.
Shawn Lindsey, executive director, Doe Mountain Recreation Area added:
“As Doe Mountain’s popularity begins to increase during the start of summer, this is the perfect time for MTN DEW to revisit its roots and encourage those who are local or traveling to get outside and visit our mountain,” added “The new programs and activities we can introduce as a result of the MTN DEW Outpost ultimately benefit tourism for the entire state of Tennessee.”
The MTN DEW Outpost will be open daily from June 4th until June 12 between 8 a.m. Eastern until dark.